Luce Research Terms and Conditions / Privacy Policy

Terms & Conditions
The terms and conditions (“Terms and Conditions”) on this page govern your relationship with Luce Research and partners (“LR,” “we,” or “us”) as well as your use and obligations related to this Site, (“Site”). By using this Site, you agree to these Terms and Conditions and our Privacy Policy. If you do not agree to these Terms and Conditions, please exit the Site immediately. These Terms and Conditions may be updated periodically and without prior notice to you, and we strongly encourage you to read through this content regularly to stay informed of this disclaimer and any changes to our Terms and Conditions.

Permitted Use
The rights granted to you under these Terms and Conditions are limited to accessing, displaying, and viewing the Site contents. The Site is available as a resource for your personal, non-commercial use, and may not be used as a part of any advertisement, promotion, or other commercial endeavors. You shall not change, tamper, dismantle, augment, misrepresent, modify, reproduce, disseminate, or frame any of the content contained on the Site without the express, advance written consent of LR. You shall not use the Site in any way that causes detriment to LR, is derogatory or brings LR into disrepute. You agree that access to and use of the Site are subject to these Terms and Conditions, prohibiting unauthorized redistribution and publication and protection of LR’s Intellectual Property rights (as defined below). You acknowledge LR as the owner of the Site. You further acknowledge LR as the owner of the content on the Site, and in no event shall you claim ownership of the content received via your use of the Site. You shall not represent yourself as LR, or an agent or partner of LR, or make any representations, warranties, or guarantees to third parties with respect to the Site. You agree to comply fully with all applicable laws and regulatory requirements in relation to your receipt and use of the Site. You shall not have any rights to assign, transfer or convey your rights and obligations under these Terms and Conditions to any third party.

Intellectual Property
All content accessible through the Site, including all logos, text, images, audio, video, diagrams, and maps, as well as the collection, arrangement, assembly, and preparation of the Site’s pages, with the exception of trademarks or logos of third parties, unless otherwise explicitly noted, is the sole and exclusive property of LR and is protected by copyright laws. You may not use the LR logo or any other content derived from the Site without the express written permission in advance from LR.

You further acknowledge and agree that LR, or its content suppliers, own all right, title, and interest in and to all intellectual property contained in and/or used through the Site, including without limitation, any and all patents, know-how, trademarks, service marks, copyrights, rights in passing off, database rights, rights in commercial or technical information, or any other rights in any invention, discovery or process, as well as any other intellectual property rights, whether registered or unregistered, and including the applications for the grant of any such rights and all rights or forms of protection having equivalent or similar effect in each case in the United States (“Intellectual Property”). You shall not acquire any right, title, or interest in or to the Site or any content contained or provided therein.

With the exception of personal information (the use of which is covered under our Privacy Policy), you acknowledge and agree that any communication or material that you transmit to us via the Site, electronic mail or otherwise, including any data, questions, answers, comments, suggestions, or the like (“User Content”) will be treated as non-confidential and non-proprietary by us. By sending User Content to us, you will grant LR a royalty-free, perpetual, irrevocable, non-exclusive license to use, reproduce, modify, publish, edit, translate, distribute, perform, and display such User Content alone, or as part of other works in any form, media or technology, whether now known or hereafter invented, and to sublicense such rights to anyone else.

To the extent permitted by law, you waive your droit “moral” rights (the right to be identified as the author or to object to derogatory treatment) in any User Content transmitted to us via your use of the Site, electronic mail or otherwise.

U.S. Digital Millennium Copyright Act
If you are the owner of a U.S. copyright, or a U.S. copyright owner’s agent, you may submit notification, pursuant to the Digital Millennium Copyright Act (“DMCA”) if you believe any content on the Site infringes upon your copyrights. To provide adequate notice, you submit to our Copyright Agent the following information in writing:

1. Identify the copyrighted work claimed to have been infringed;
2. Identify the alleged infringing material requested to be removed, including information reasonably sufficient to have our Copyright Agent locate the material;
3. Information reasonably sufficient to permit our Copyright Agent to contact you, such as a mailing address, e-mail address, and telephone number;
4. A statement indicating you have a good faith belief that the infringing material is not authorized by the copyright owner;
5. A statement, under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed, and that the information submitted in the notification is accurate; and
6. A physical or electronic signature of the owner of an exclusive right that is allegedly infringed, or his or her authorized agent.

You may direct all copyright infringement notifications to our Copyright Agent:


Please submit only DMCA notices to the Copyright Agent. All other feedback, comments, requests for technical support, or other communications should be directed to LR. You acknowledge that if you fail to comply with all of the above DMCA requirements, your DMCA notice may not be valid.

Counter-Notice: If you believe Your content was inaccurately removed or disabled, due to your claim of ownership over the alleged infringing material, or of authorization from the copyright owner or his or her agent, or, pursuant to the law, you believe you are allowed to post the material in the alleged infringing content, you may send a counter-notice containing the following information to the Copyright Agent, containing the following information:

1. Identification of the material that has been removed or to which access has been disabled, and the location where the material appeared before it was removed or disabled;
2. A statement that you have a good faith belief that the material was removed or disabled as a result of a mistake or misidentification of the material;
3. Your name, address, e-mail address, telephone number, a statement that you consent to federal court jurisdiction in the State of California, and a statement that you will accept service of process from the person who provided notification of the alleged infringement; and
4. Your physical or electronic signature.

If a counter-notice is received by our Copyright Agent, we may send a copy of the counter-notice to the original complaining party informing that individual that the removed material may be replaced on the Site, or we may disable it in 10 business days. Unless the complaining party copyright owner files an action seeking a court order against the allegedly infringing content provider, the removed content may be replaced, or access restored, within 10 to 14 business days or more, following receipt of the counter-notice.

Links to Other Sites
Some links on the Site take you to other, non-LR Sites

, social media or provide access to mobile applications available for download. These other Sites are not under the control of LR, and we are not responsible for their content, action, or re-direction. We are providing these links as a convenience to you, and in doing so do not imply support or endorsement of any kind.

When using the Site, please do not send any material for which you have not obtained all necessary consents or that which is discriminatory, obscene, pornographic, defamatory, liable to incite racial hatred, in breach of confidentiality or privacy to or from this Site, which may cause annoyance or inconvenience to others, which encourages or constitutes conduct that would be deemed a criminal offense, give rise to a civil liability, or otherwise is contrary to the laws of the United States of America.

Exclusion of Liability
LR may not be held liable or responsible in any way for loss or damage that may result to you or a third party as a result of your use of our Site including but not limited to indirect or consequential loss or damage, loss or damage of data, or profits.

While we endeavor to keep the Site information up-to-date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the Site or the information, products, services, or related graphics contained on the Site for any purpose. Any reliance you place on such information is strictly at your own risk.

We take the utmost care to ensure that this site is available 24/7, 365 days per year. We are not liable if this Site is unavailable at any time. We are also not responsible for ensuring your access to, or continuity of, internet connectivity.

Governing Law
These Terms and Conditions apply for all issues regarding this Site shall be governed by the laws of the United States and in the State of California.

Contacting Us
If you have any questions regarding our Terms and Conditions or your dealings with the Site, please:

Send us an email at

These Terms and Conditions are effective as of September 15th, 2022.

Privacy Policy
Luce Research (“LR,” “we” or “us”) operates (“Site”) and our associated services (“Service(s)”). We respect your privacy.

Our policy is simple. We do not sell, rent or share your information. All information regarding visitors to our Website, our customers, our customer’s contacts or other consumers that our customers reach through our Service are treated carefully and as described in this Privacy Policy. By using our Site, you acknowledge and agree to this Privacy Policy as well as our Terms and Conditions.

This Privacy Policy describes the types of personal information we collect on the Site and via our Service, whether online, offline or by contacting us by phone or text, how we may use the information and the purposes for which we may use it, with whom we may share it and the choices available to you. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices.

This Privacy Policy does not apply to personal information we collect from our employees and job applicants in their capacity as employees and job applicants. It also does not apply to personal information we collect from employees, owners, directors, officers, or contractors of businesses in the course of our provision or receipt of business-related services.

If you do not agree to this Privacy Policy, please do not use the Site or our Service.

We may collect the below categories of information for the following business or commercial purposes (as those terms are defined in applicable law):

1. Providing the Services;
2. Our operational purposes;
3. Auditing consumer interactions on our site;
4. Detecting, protecting against, and prosecuting security incidents and fraudulent or illegal activity;
5. Bug detection, error reporting, and activities to maintain the quality or safety of our Service;
6. Improving our existing Services and developing new services (e.g., by conducting research to develop new products or features);
7. Other uses that advance our commercial or economic interests, and
8. Other uses about which we notify you.

Examples of these types of uses are identified below. We may also use the below categories of personal information for compliance with applicable laws and regulations, and we may combine the information we collect (“aggregate”) or remove pieces of information (“de-identify”) to limit or prevent identification of any particular user or device.

Categories of Sources Categories of Personal Information We Collect Examples of Use Categories of Third Parties With Which We May Share That Information
Site Visitors Identifiers (e.g., name, email address, phone numbers, IP address, etc.) Providing the Site or the Service, including to register an account for you Fixing and improving the Site or the Service Communicating with you, e.g. Site “Contact” page Analyzing use of the Site or the Service Preventing, detecting, investigating, and responding to fraud, unauthorized access/use of the Site or the Services Data analytics service provider (see below).
Customers Identifiers of Customer (e.g., name, email address, phone numbers, etc.) Identifiers of contacts of Customer (e.g., name, phone numbers, etc.) Financial Data Provide the Services Communicating with you, e.g. payment process Fixing and improving the Service Preventing, detecting, investigating, and responding to fraud, unauthorized access/use of the Services Financial Institutions (payment processing)
Customer’s Contacts Identifiers (e.g., name, phone numbers, etc.) Location Information (general or precise GPS according to permissions) Providing the Services Communicating with you, e.g. customer support Analyzing use of the Service Preventing, detecting, investigating, and responding to fraud, unauthorized access/use of the Services None
Consumers reached by our Customers via the Service Identifiers (e.g., name, phone numbers, etc.) Location Information (general or precise GPS according to permissions) Providing the Services Communicating with you, e.g. customer support Analyzing use of the Service Preventing, detecting, investigating, and responding to fraud, unauthorized access/use of the Services None

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

We do not sell, rent or otherwise share personal information about you, except as described in this Privacy Policy and only for the purposes of providing Services on our behalf. These third parties are not authorized by us to use or disclose the information except as necessary to perform Services on our behalf or comply with legal requirements.

In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials based on a lawful disclosure request, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).

In addition, we use information collected online through cookies, web beacons and other automated means for purposes such as (i) customizing our users’ visits to our Site, (ii) delivering content (including advertising) tailored to our users’ interests and the manner in which our users browse our Site, and (iii)