Our founders, Ken and Todd Luce, bring over twenty-five years of experience in collecting and evaluating public opinion, political and market data.
Ken has a Bachelor of Science in Accountancy from San Diego State University. He has over 19 years experience in call center management, data management, and CATI programming. He has over 8 years experience programming our current CATI system. Over Ken’s 19-year call center career, he has thrived in many roles, including conducting interviews, direct management of interviewers, upper management, and company executive. These experiences in different positions give him a unique understanding of all the various needs of call center management, allowing him to get the most of each of his employees.
Staff and Facilities
Luce Research is located in beautiful Colorado Springs, Colorado. We chose Colorado Springs because of its low cost, well-educated workforce. Our office is over 10,000 square feet allowing us room to expand as needed. We do not subscribe to the usual call center formula of huge phone rooms with 50 or more interviewers to a room. That creates that “boiler room” sound that instantly puts a respondent on guard. Instead, we break up our phone room into smaller pieces to dampen cross-talk.
Todd has a Master’s and Bachelor’s degree in Statistics from San Diego State University. Mr. Luce specializes in survey research, complex data management protocols and assures that consistent data collection and quality control procedures are maintained for all research projects with over 14 years experience. He has extensive experience with advanced statistical methods, statistical programming, quantitative analysis and advanced weighting techniques. He is fluent in SPSS, SAS, R, S+ and Matlab and can use these tools to help solve any statistical or data manipulation problem the client may need. Mr. Luce is an active member of the American Association for Public Opinion Research and the American Statistical Association.
All projects undergo rigorous quality checks before leaving the Programming department. You will have the opportunity to review our work before a project is handed off to our Operations team for fielding. You always have the final say on when a project is ready to go!
Our Programming team uses a variety of software (including, but not limited to SPSS, Microsoft Office, FoxPro, and SQL) to retrieve, analyze, and present final data in your desired format.
OPERATIONS / FIELD
We understand that your needs are ever-changing, but data quality must remain consistent. Operations quickly, professionally and meticulously deploys creative solutions to meet those challenges. Every project is assigned a project manager who is accountable and responsive while the project is underway. Your project manager proactively identifies and removes any obstacles to project success, communicating any project performance anomalies, and quickly implementing any adjustments necessary.
During live fielding, timely and fully transparent project reporting assures your project is on track. Our reporting portal contains a variety of tools to review your project’s performance — whether it’s quotas, top lines, sample disposition, interview durations, interviewer productivity, cross-tabs, or open-ends, or custom reporting, we can match the level of contact and control you desire in real time.
HUMAN RESOURCES (HIRING, TRAINING, SCHEDULING)
Our Facility offers:
- 10,000 square feet
- 226 Interviewing Stations
- Centralized “Command Center” Management Station
- Dedicated departmental office spaces
- Fiber Optic Telecom CO Extension
- On-site Facilities Staff
- Access Control
- CCTV Monitoring
- Alarm System & Monitoring