Our founders, Ken and Todd Luce, bring over twenty-five years of experience in collecting and evaluating public opinion, political and market data.

HOME Ken Luce President/Partner

Ken has a Bachelor of Science in Accountancy from San Diego State University. He has over 19 years experience in call center management, data management and CATI programming. He has over 8 years experience programming our current CATI system. Over Ken’s 19 year call center career, he has experienced every level of employment, from conducting the interviewers, to direct managing of the interviewers, to managing the managers. These experiences in different positions gives him a unique understanding of all the various needs of call center management, allowing him to get the most of each of his employees.

HOME Staff and Facilities

Luce Research is located in beautiful Colorado Springs, Colorado. We chose Colorado Springs because of its low cost, well educated work force. Our office is over 12,000 square feet allowing us room to expand as needed. We do not subscribe to the usual call center formula of huge phone rooms with 50 or more interviewers to a room. That creates that “boiler room” sound that instantly puts a respondent on guard. Instead we break up our phone room into smaller pieces to dampen cross-talk.

HOME Todd Luce President/Partner

Todd has a Master’s and Bachelor’s degree in Statistics from San Diego State University. Mr. Luce specializes in survey research, complex data management protocols and assures that consistent data collection and quality control procedures are maintained for all research projects with over 14 years experience. He has extensive experience with advanced statistical methods, statistical programming, quantitative analysis and advanced weighting techniques. He is fluent in SPSS, SAS, R, S+ and Matlab and can use these tools to help solve any statistical or data manipulation problem the client may need. Mr. Luce is an active member of the American Association for Public Opinion Research and the American Statistical Association.

At Luce Research, we understand your need for accurate research, polling and voter contact so that you can make statistically sound decisions.


Our personalized mining techniques provide you with the most accurate demographic information about your constituents, clients and markets.

  Meet Our Staff

The Luce Research Programming department will fully develop your project. We handle everything from simple one-question voter contacts, to complex web surveys combining interactive media and advanced web technologies. We specialize in very complex questionnaires as well as programming multilingual surveys to be conducted anywhere on the planet.

All projects undergo rigorous quality checks before leaving the Programming department. You will have the opportunity to review our work before a project is handed off to our Operations team for fielding. You always have the final say on when a project is ready to go!

Our Programming team uses a variety of software (including, but not limited to SPSS, Microsoft Office, FoxPro, and SQL) to retrieve, analyze, and present final data in your desired format.

Kristen Vance

Programming Director

Robert Wright

Lead Programmer

Shawn Watkins


Tyler Schmidt

Programming Intern

Christopher Pinegar



Operations / Field
Highly skilled at managing a wide range of project types, our Ops/Field Team has over 45 years of combined experience in survey project management.

We understand that your needs are ever-changing, but data quality must remain consistent. Operations quickly, professionally and meticulously deploys creative solutions to meet those challenges. Every project is assigned a project manager who is accountable and responsive while the project is underway. Your project manager proactively identifies and removes any obstacles to project success, communicating any project performance anomalies, and quickly implementing any adjustments necessary.

During live fielding, timely and fully transparent project reporting assures your project is on track. Our reporting portal contains a variety of tools to review your project’s performance — whether it’s quotas, top lines, sample disposition, interview durations, interviewer productivity, cross-tabs, or open-ends, or custom reporting, we can match the level of contact and control you desire in real time.

Christine Titus

Director of Operations

Robert Dorrance

Senior Project Manager

Eddie Fraser

Project Manager

Tanya Ishmael

Project Manager

Sharna Simpson

Assistant Project Manager

Jackson Ward-Garrison

Assistant Project Manager

Michael Merritt


Benjamin Panter


Erin Erwin


Constance Blissett


Kristina Poe

Lead Point


Quality Control
When conducting data collection, quality is of the utmost importance. As such, we record and store every interaction with a respondent.

Luce Research has a dedicated Quality Control team that monitors, coaches, and develops our Interviewing staff. The Quality Control department utilizes a variety of techniques to monitor including side by side monitoring sessions, live listen in monitoring sessions with screen view, remote monitoring sessions, as well as spot checks on recorded calls. Our interviewers are given expert coaching and development to further enhance their productivity and ability to produce results. All Quality Control data is captured and we work to identify trends within your project that allow us to customize our interviewing techniques.

You will be given the same access to dial into our secure Monitoring Hotline and listen to live interviews as they occur!

Human Resources (Hiring, Training & Scheduling)
Before the very first call is made from a newly hired interviewer, Luce Research conducts a rigorous training program that covers all facets of our research business. Our training program has been custom developed to appeal to all learning styles and is designed to educate about the different types of survey research. Trainees receive lecture, reading, audio-visual, demonstration, discussion and ultimately practice by doing during this course. Our Training Program can be further tailored to allow us to target any audience for your project.

Once an Interviewer has graduated the Training Program, the learning doesn’t stop. They will continue to receive ongoing development from our Coaches and Quality Control staff members. Our trainees are challenged and provided with the necessary tools to become a successful member of our Interviewing Staff.

Located within the Human Resources department is our Scheduling Team. We understand that project timelines can shift and have the ability to handle changes with ease. Luce Research has the ability to host over 1,500 interviewing hours per day. At a moment’s notice, our Scheduling Team can increase or decrease staffing levels based on your project needs. This means we can handle delays, early starts, or any of your special requests with success.


Human Resource Director

John Cushon

Hiring Manager

Samantha Boy

Lead HR Assistant

Maria Matthews

HR Assistant

Jennifer Saunders

Payroll Coordinator


Information Technology
Luce Research IT Services provide information technology leadership and support to the business. The IT department supports Luce Research by developing and maintaining the computing, communications, and information infrastructure. This infrastructure is a blend of cutting-edge technology to enhance security, increase availability and reduce cost which is passed on as direct savings to our clients! Our IT department maintains a broad and diverse portfolio of applications to support every facet of Luce Research operations.

Sean Wichers

IT Director

Luce Research employs use of the Voxco Command Center application for data collection. Voxco Command Center is an integrated platform for multichannel and mixed data collection modules that provides high performance research, flexibility, and centralized survey management capabilities.

Luce Research is located in beautiful Colorado Springs, Colorado. Our office is over 5100 square feet allowing us room to expand as needed.

Our Facility offers:

  • 12,000 square feet
  • 226 Interviewing Stations
  • Centralized “Command Center” Management Station
  • Dedicated departmental office spaces
  • Fiber Optic Telecom CO Extension
  • On-site Facilities Staff
  • Access Control
  • CCTV Monitoring
  • Alarm System & Monitoring

Timothy Darovich

Facilities Manager

Ken MacNeil

Facilities Assistant

Running a political campaign, special interest organization or business?

Luce Research can help you better understand public opinion, demographic and market trends.