Our founders, Ken and Todd Luce, bring over twenty-five years of experience in collecting and evaluating public opinion, political and market data.
Ken has a Bachelor of Science in Accountancy from San Diego State University. He has over 19 years experience in call center management, data management and CATI programming. He has over 8 years experience programming our current CATI system. Over Ken’s 19 year call center career, he has experienced every level of employment, from conducting the interviewers, to direct managing of the interviewers, to managing the managers. These experiences in different positions gives him a unique understanding of all the various needs of call center management, allowing him to get the most of each of his employees.
Staff and Facilities
Luce Research is located in beautiful Colorado Springs, Colorado. We chose Colorado Springs because of its low cost, well educated work force. Our office is over 12,000 square feet allowing us room to expand as needed. We do not subscribe to the usual call center formula of huge phone rooms with 50 or more interviewers to a room. That creates that “boiler room” sound that instantly puts a respondent on guard. Instead we break up our phone room into smaller pieces to dampen cross-talk.
Todd has a Master’s and Bachelor’s degree in Statistics from San Diego State University. Mr. Luce specializes in survey research, complex data management protocols and assures that consistent data collection and quality control procedures are maintained for all research projects with over 14 years experience. He has extensive experience with advanced statistical methods, statistical programming, quantitative analysis and advanced weighting techniques. He is fluent in SPSS, SAS, R, S+ and Matlab and can use these tools to help solve any statistical or data manipulation problem the client may need. Mr. Luce is an active member of the American Association for Public Opinion Research and the American Statistical Association.
The Luce Research Programming department will fully develop your project. We handle everything from simple one-question voter contacts, to complex web surveys combining interactive media and advanced web technologies. We specialize in very complex questionnaires as well as programming multilingual surveys to be conducted anywhere on the planet.
All projects undergo rigorous quality checks before leaving the Programming department. You will have the opportunity to review our work before a project is handed off to our Operations team for fielding. You always have the final say on when a project is ready to go!
Our Programming team uses a variety of software (including, but not limited to SPSS, Microsoft Office, FoxPro, and SQL) to retrieve, analyze, and present final data in your desired format.
Lead CATI Programmer
OPERATIONS / FIELD
Highly skilled at managing a wide range of project types, our Ops/Field Team has over 45 years of combined experience in survey project management.
We understand that your needs are ever-changing, but data quality must remain consistent. Operations quickly, professionally and meticulously deploys creative solutions to meet those challenges. Every project is assigned a project manager who is accountable and responsive while the project is underway. Your project manager proactively identifies and removes any obstacles to project success, communicating any project performance anomalies, and quickly implementing any adjustments necessary.
During live fielding, timely and fully transparent project reporting assures your project is on track. Our reporting portal contains a variety of tools to review your project’s performance — whether it’s quotas, top lines, sample disposition, interview durations, interviewer productivity, cross-tabs, or open-ends, or custom reporting, we can match the level of contact and control you desire in real time.
When conducting data collection, quality is of the utmost importance. As such, we record and store every interaction with a respondent.
Luce Research has a dedicated Quality Control team that monitors, coaches, and develops our Interviewing staff. The Quality Control department utilizes a variety of techniques to monitor including side by side monitoring sessions, live listen in monitoring sessions with screen view, remote monitoring sessions, as well as spot checks on recorded calls. Our interviewers are given expert coaching and development to further enhance their productivity and ability to produce results. All Quality Control data is captured and we work to identify trends within your project that allow us to customize our interviewing techniques.
You will be given the same access to dial into our secure Monitoring Hotline and listen to live interviews as they occur!
HUMAN RESOURCES (HIRING, TRAINING, SCHEDULING)
Before the very first call is made from a newly hired interviewer, Luce Research conducts a rigorous training program that covers all facets of our research business. Our training program has been custom developed to appeal to all learning styles and is designed to educate about the different types of survey research. Trainees receive lecture, reading, audio-visual, demonstration, discussion and ultimately practice by doing during this course. Our Training Program can be further tailored to allow us to target any audience for your project.
Human Resource Director
Lead HR Assistant
Luce Research IT Services provide information technology leadership and support to the business. The IT department supports Luce Research by developing and maintaining the computing, communications, and information infrastructure. This infrastructure is a blend of cutting-edge technology to enhance security, increase availability and reduce cost which is passed on as direct savings to our clients! Our IT department maintains a broad and diverse portfolio of applications to support every facet of Luce Research operations.
Luce Research employs use of the Voxco Command Center application for data collection. Voxco Command Center is an integrated platform for multi-channel and mixed data collection modules that provides high performance research, flexibility, and centralized survey management capabilities.
Luce Research is located in beautiful Colorado Springs, Colorado. Our office is over 5100 square feet allowing us room to expand as needed.
Our Facility offers:
- 12,000 square feet
- 226 Interviewing Stations
- Centralized “Command Center” Management Station
- Dedicated departmental office spaces
- Fiber Optic Telecom CO Extension
- On-site Facilities Staff
- Access Control
- CCTV Monitoring
- Alarm System & Monitoring
Reach your campaign's goals
Custom developed online surveys to fit your organizations design needs
Luce Research, LLC
5086 List Drive
Colorado Springs, Colorado 80919